TORY SPORT BRAND DESIGN
Seventies sportif and the art of American painters Ellsworth Kelly and Kenneth Noland are key influences in Tory’s vision for her new sportswear label, Tory Sport.
Seventies sportif and the art of American painters Ellsworth Kelly and Kenneth Noland are key influences in Tory’s vision for her new sportswear label, Tory Sport.
The visual language echoes a minimalist elegance offset by a sense of joy and play — in bold colorblock and streamlined graphic shapes of Yves Klein Blue and Grass Green.
Packaging & Collateral
Iconography
Digital
Social
Editorial Content
Tory’s Pro Shop is an editorial features platform for Tory Sport. Monthly issues feature stories and Q&A with inspiring women in the world of fitness, wellness and style. Other highlights include healthy recipes, tunes curated by Randall Poster, wellness destinations.
PHOTOGRAPHERS:
KATIE MCCURDY
SHANIQWA JARVIS
TAYLOR JEWELL
Each issue features editorial content showcasing inspiring female entrepreneurs, athletes, or advocates in the fitness, nutrition and wellness space.
