Lana Shahmoradian
is a multidisciplinary creative director & designer based in New York.
Her approach to creative direction merges a strategic mindset with an editorial eye for discovering fresh, emerging voices in the world of photography, filmmaking, casting, styling, music and the visual arts.
Her process draws meaning from truth and insight, brand storytelling from a resonant concept — a creative approach rooted in strategy.
BIO
LANA STARTED HER CAREER AT WIEDEN & KENNEDY WHERE SHE BUILT HER SKILLS IN GENERATING INSIGHT-DRIVEN CONCEPT AND CREATIVE ROOTED IN TRUTH FOR CLIENTS SUCH AS NOKIA, TARGET, AND NIKE. IN THE LAST DECADE, SHE HAS HONED HER APPROACH ACROSS A DIVERSE SPECTRUM OF COMPANIES RANGING FROM FULL-SERVICE AD AGENCIES, BOUTIQUE DESIGN STUDIOS, FASHION AGENCIES AND IN-HOUSE AT BRANDS SUCH AS TORY BURCH, WHERE SHE HELPED LAUNCH TORY SPORT, APPOINTED AS LEAD ART DIRECTOR ACROSS ALL BRAND TOUCHPOINTS.
IN 2017, LANA SET UP HER INDEPENDENT PRACTICE AND STUDIO — SERVING CLIENTS SUCH AS ADIDAS, UNIQLO, LOU & GREY, STINK STUDIOS, GOOGLE CREATIVE LAB, BOBBI BROWN AND STELLA MCCARTNEY.
HER MULTIDIMENSIONAL EXPERIENCE WORKING INSIDE AND OUTSIDE THE FASHION WORLD CONTINUES TO DEFINE THE UNIQUE PERSPECTIVE SHE LENDS TO HER CLIENTS AND PROJECTS.
LANA IS ALSO CEO/CO-FOUNDER AND CREATIVE DIRECTOR OF FEMALE-RUN CREATIVE AGENCY, SISTER.
LANA STARTED HER CAREER AT WIEDEN & KENNEDY WHERE SHE BUILT HER SKILLS IN GENERATING INSIGHT-DRIVEN CONCEPT AND CREATIVE ROOTED IN TRUTH FOR CLIENTS SUCH AS NOKIA, TARGET, AND NIKE. IN THE LAST DECADE, SHE HAS HONED HER APPROACH ACROSS A DIVERSE SPECTRUM OF COMPANIES RANGING FROM FULL-SERVICE AD AGENCIES, BOUTIQUE DESIGN STUDIOS, FASHION AGENCIES AND IN-HOUSE AT BRANDS SUCH AS TORY BURCH, WHERE SHE HELPED LAUNCH TORY SPORT, APPOINTED AS LEAD ART DIRECTOR ACROSS ALL BRAND TOUCHPOINTS.
IN 2017, LANA SET UP HER INDEPENDENT PRACTICE AND STUDIO — SERVING CLIENTS SUCH AS ADIDAS, UNIQLO, LOU & GREY, STINK STUDIOS, GOOGLE CREATIVE LAB, BOBBI BROWN AND STELLA MCCARTNEY.
HER MULTIDIMENSIONAL EXPERIENCE WORKING INSIDE AND OUTSIDE THE FASHION WORLD CONTINUES TO DEFINE THE UNIQUE PERSPECTIVE SHE LENDS TO HER CLIENTS AND PROJECTS.
LANA IS ALSO CEO/CO-FOUNDER AND CREATIVE DIRECTOR OF FEMALE-RUN CREATIVE AGENCY, SISTER.
SERVICES
ART DIRECTION, BRAND CAMPAIGNS, BRAND STORYTELLING, CONCEPT DEVELOPMENT, CREATIVE STRATEGY, VISUAL IDENTITY, PHOTO & VIDEO ART DIRECTION, EDITORIAL & BRAND CONTENT
ART DIRECTION, BRAND CAMPAIGNS, BRAND STORYTELLING, CONCEPT DEVELOPMENT, CREATIVE STRATEGY, VISUAL IDENTITY, PHOTO & VIDEO ART DIRECTION, EDITORIAL & BRAND CONTENT
SELECT CLIENTS & AGENCIES
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