ADIDAS ORIGINALS
‘UNITE ALL ORIGINALS’ F/W
GLOBAL CAMPAIGN
‘Unite All Originals’ brand relaunch represents the power of ‘collisions’ — cross-pollination between diverse styles, cultures, and creative tribes. adidas Originals stands at a crossroads of music, art, and fashion.
PHOTOGRAPHY — SACHA MARIC
STYING — IMOGENE BARRON
ART DIRECTION
‘UNITE ALL ORIGINALS’ F/W
GLOBAL CAMPAIGN
‘Unite All Originals’ brand relaunch represents the power of ‘collisions’ — cross-pollination between diverse styles, cultures, and creative tribes. adidas Originals stands at a crossroads of music, art, and fashion.
PHOTOGRAPHY — SACHA MARIC
STYING — IMOGENE BARRON
ART DIRECTION
The second chapter of the ‘Unite All Originals’ brand relaunch features an evolution of the new visual language — the signature multilayered serrated layout representing a ‘collision’ of diverse creative tribes. This season explores a vibrant collision of commissioned artwork — introducing a layer of mixed media and textures to tie into the collaborative energy of the ‘Collider’ platform.
