LOU & GREY BRAND REDESIGN
CREATIVE DIRECTION & DESIGN
CREATIVE DIRECTION & DESIGN
Relaunch and complete redesign of the site — creating a new visual system and new ways of brand storytelling merging content x commerce.
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The Feel Guide —
introduces a new way of categorizing merchandise to increase tangibility in the online shopping experience.
The Feel Guide and its novel classification of textures brings Lou & Grey’s tactiley driven ‘All the Feels’ brand ethos to the forefront across the entire user journey, extending to all brand touchpoints including the physical retail space.
![](https://freight.cargo.site/t/original/i/a1c9ab7654289f18569cb6bd06eb157784fec5e32e61cb84a07948356b14afe5/LG_Louve-Mockup-Kit_rev.jpg)
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Developed integration of community content for various brand initiatives including ‘Girls Talk Real’ — an event and video series in collaboration with OKREAL, and ‘How Your Clothes are Made’ — pulling back the curtain to reveal their female owned and operated factories in partnership with HERProject.
ICONOGRAPHY
A streamlined language of graphics, icons, badges and beyond create a visual shorthand and intuitive cues for a delightful shopping experience.
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