YOUTUBE
‘YOU ARE THE MUSIC’


In its decade-long existence, Youtube has become the Internet’s largest and most diverse collection of music in all its forms — housing a vast and evergrowing library of music created, covered, remixed, debuted, mashed up, and uploaded by everyone, everywhere.


To celebrate its 10th anniversary and launch of new music streaming capabilities, we dive into what music means on Youtube — the Internet's most diverse and eclectic collection of music, made by all of us.



EDITORIAL — WHITE HOUSE POST
EFFECTS — CARBON VFX
CREATIVE DIRECTION & DESIGN


A globe flattening trove of unprecedented variety, a musical time capsule, capturing a wide spectrum of music across time and place, and a springboard that has rocketed some from anonymity to megawatt stardom.

It’s a story of exceptional scale — beginning with the first piece of music ever uploaded to the site back in 2005.






















©2020 LANA SHAH STUDIO

Mark

Mark