ADIDAS ORIGINALS
‘UNITE ALL ORIGINALS’ S/S
GLOBAL CAMPAIGN
PHOTOGRAPHY — PETER SUTHERLAND
DIRECTOR — SO-ME
STYLING — IMOGENE BARRON
︎SCORE — A-TRAK
ART DIRECTION & DESIGN
‘UNITE ALL ORIGINALS’ S/S
GLOBAL CAMPAIGN
The campaign centers around the idea that originality is born when different individuals, tribes, schools of thought collide.
PHOTOGRAPHY — PETER SUTHERLAND
DIRECTOR — SO-ME
STYLING — IMOGENE BARRON
︎SCORE — A-TRAK
ART DIRECTION & DESIGN
![](https://freight.cargo.site/t/original/i/d70cd01b820816ca40fac6424b5a2bac1011b864cc72cea89a1b9c263f202989/adidas_originals_SS13_Groups_Layout_REVISED2.jpg)
In this campaign, the Adidas Originals trademark zig-zag edge, seen on its iconic shoeboxes and brand-defining shoes — from Shelltoes to Stan Smiths — becomes a key element in the multilayered visual design of the campaign.
![](https://freight.cargo.site/t/original/i/77725be9cdfdce8d90f883ca534eec1d67ef1ea4fbe03f3f0eb6aebddf85b203/SS13LAYOUTS_ITALY_HORIZ_11.15.12EODrev8.jpg)
![](https://freight.cargo.site/t/original/i/a8b23017e8ce6a0aab5f60967a32b58d0ee79586249e9287da57bccd4df90e36/SS13LAYOUTS_ITALY_HORIZ_11.15.12EODrev4.jpg)
![](https://freight.cargo.site/t/original/i/6f200b2ca52db1298988c8a1ca6ae03e1c6f70392389d6d2364ea624660d78db/SS13LAYOUTS_ITALY_HORIZ_11.15.12_REVISED.jpg)
![](https://freight.cargo.site/t/original/i/0db0b87ddfb22beffc646e3a80ae22b261d4e6887a0bdf9d8e1420e9a84a51fc/adidas_originals_SS13_Groups_Layout_REVISED.jpg)
![](https://freight.cargo.site/t/original/i/e923fd5bcd071149158fcdcbeaf88efa87cd371a160fd3d58c48b1a3d678264c/update_adidas_originals_March_ss1310.jpg)
![](https://freight.cargo.site/t/original/i/713d636c8c08e2242fcd3676ec3c9ce1c48994f1dab27113751c8a032e9ffa23/adidas_originals_SS13_MAYHORIZ_Layout_finalapproved_12.20.12EOD2.jpg)
![](https://freight.cargo.site/t/original/i/7b3e49b50ff22e4cab8a1c986bc7c425576d5b6192e10a6fb5497503d56c8200/adidas_originals_SS13_MAYHORIZ_Layout_finalapproved_12.20.12EOD5.jpg)
![](https://freight.cargo.site/t/original/i/504d0c29dd7a32f1da9dba3b90224403d7ce3548ddbf2754ee13bc489e655edf/adidas_originals_SS13_MAYHORIZ_Layout_finalapproved_12.20.12EOD3.jpg)
![](https://freight.cargo.site/t/original/i/63c736e1b6f99c6fff6990b5e7cea50ae8b373abdfe6fc7c661b516dd0aa18e7/adidas_originals_SS13_MAYHORIZ_Layout_finalapproved_12.20.12EOD.jpg)
![](https://freight.cargo.site/t/original/i/dec956fab58e6eb3be0a3a63510fbce3ce697501f501369c38836c494996c2a2/Horizontal_Men_noise.jpg)
![](https://freight.cargo.site/t/original/i/90a63bcf2704f16180af45d5d8396e3c5bf8136c50c3d7532e48936a1bf4711f/Horizontal_Women_noise.jpg)