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“No Maybes”
This anthem film for Maybelline’s 100 year anniversary presents a modern take on the beauty brand’s long-standing slogan “Maybe she’s born with it. Maybe it’s Maybelline.”

We embrace a new attitude towards makeup for a generation of women defining beauty — what it means and looks for them. Makeup no longer is a guise to achieve a singular beauty ideal, but rather a platform for bringing out ones’ own individuality — without apologies, secrets, maybes.





 

ART DIRECTION

Lana Shahmoradian

DIRECTOR

Lorin Askill

STYLING

Julie Brooke Williams













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© 2018 Lana Shahmoradian


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