Tory Sport Leggings Guide
The moving lookbook introduces the range of legging categories, each constructed for
different types of physical activity and movement.
CREATIVE DIRECTION
Lana ShahmoradianDIRECTOR
Jesse McGowanMAKEUP
Stevie HuynhHAIR
Rita MarmorThe moving lookbook is woven into e-comm through a Leggings Guide shop featuring video in-grids and PLP banners, in social channels, and last but not least, the in-store experience — through signage and storefront windows of the Tory Sport Flagship.
SERVICES
ART DIRECTION
CREATIVE DIRECTION
WRITING
PHOTO & VIDEO CONTENT
BRAND IDENTITY
CONCEPT DEVELOPMENT
DIGITAL
EXPERIENTIAL
SOCIAL
CLIENTS
ADIDAS ORIGINALS
ESTEE LAUDER
TORY SPORT
VIOLET GREY
BOBBI BROWN
MAYBELLINE
GOOGLE CREATIVE LABS
YOUTUBE
CLIENTS
ADIDAS ORIGINALS
ESTEE LAUDER
TORY SPORT
VIOLET GREY
BOBBI BROWN
MAYBELLINE
GOOGLE CREATIVE LABS
YOUTUBE
CONTACT
+1 804 239 5613
LANASHAH@GMAIL.COM
50 ELDRIDGE ST SUITE 5A
NEW YORK. NY 10002
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© 2018 Lana Shahmoradian