STELLA MCCARTNEY x ADIDAS FW19 CAMPAIGN
Stella McCartney x Adidas represents sustainable fashion meets sportswear — empowering people who are active in mind, body, and planet to move with purpose.
CREATIVE DIRECTION, DESIGN & VIDEO DIRECTION
PHOTOGRAPHY — SCANDEBERGS
STYLING — VANESSA COYLE
HAIR — CHANEL CROKER
MAKEUP — HOLLY SILIUS
DP — JEREMIAH PITMAN
POST — STUDIO RM & CONSULATE NY
Stella McCartney x Adidas represents sustainable fashion meets sportswear — empowering people who are active in mind, body, and planet to move with purpose.
CREATIVE DIRECTION, DESIGN & VIDEO DIRECTION
PHOTOGRAPHY — SCANDEBERGS
STYLING — VANESSA COYLE
HAIR — CHANEL CROKER
MAKEUP — HOLLY SILIUS
DP — JEREMIAH PITMAN
POST — STUDIO RM & CONSULATE NY
For the FW19 campaign we tapped the subversive and multifaceted artist, musician, and dancer Grimes as the face of the campaign — an embodiment of an individual active in mind, body, and planet.
The FW19 collection represents the brand’s most sustainable collection to date featuring high tech biothreads and fibers made of recycled ocean plastic.
Hey World! is a rallying cry for consciousness, unity, and urgent action — awareness of our impact on Earth and the power we hold to be a force for positive planetary change.
The message, casting, and visual approach of the campaign continues to expand the definition of performance activewear, and breaks new ground on what it can mean to be active.
PRESS
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The campaign garnered a flurry of earned media attention in the world of tech to music to fashion.
