STELLA MCCARTNEY x ADIDAS FW19 CAMPAIGN
Stella McCartney x Adidas represents sustainable fashion meets sportswear — empowering people who are active in mind, body, and planet to move with purpose.
CREATIVE DIRECTION, DESIGN & VIDEO DIRECTION
PHOTOGRAPHY — SCANDEBERGS
STYLING — VANESSA COYLE
HAIR — CHANEL CROKER
MAKEUP — HOLLY SILIUS
DP — JEREMIAH PITMAN
POST — STUDIO RM & CONSULATE NY
Stella McCartney x Adidas represents sustainable fashion meets sportswear — empowering people who are active in mind, body, and planet to move with purpose.
CREATIVE DIRECTION, DESIGN & VIDEO DIRECTION
PHOTOGRAPHY — SCANDEBERGS
STYLING — VANESSA COYLE
HAIR — CHANEL CROKER
MAKEUP — HOLLY SILIUS
DP — JEREMIAH PITMAN
POST — STUDIO RM & CONSULATE NY
![](https://freight.cargo.site/t/original/i/1d4fbcf6086d20c551cc9a149539aed278e9383160b028e417abf94b64ab467a/asmc_grimes_gallery_1.jpg)
For the FW19 campaign we tapped the subversive and multifaceted artist, musician, and dancer Grimes as the face of the campaign — an embodiment of an individual active in mind, body, and planet.
![](https://freight.cargo.site/t/original/i/0a09b53da42413c0723b5c86a8747a3ca9652804ca0ec0d09739aa512dddb14b/asmc_grimes_gfx_white.gif)
![](https://freight.cargo.site/t/original/i/a26e0ad304eada6d4e4e9d884e7d74366897e760434ba91ed5d228e6a0bde8b0/asmc_grimes_spread2.jpg)
![](https://freight.cargo.site/t/original/i/14bd6a63a9deb6a4693b0256323861671275951d46d7231751196754b170d12d/asmc_grimes_spread3.jpg)
The FW19 collection represents the brand’s most sustainable collection to date featuring high tech biothreads and fibers made of recycled ocean plastic.
Hey World! is a rallying cry for consciousness, unity, and urgent action — awareness of our impact on Earth and the power we hold to be a force for positive planetary change.
![](https://freight.cargo.site/t/original/i/9961c4383357d83cde8554adb9778163c8fac97b322d0587a93593bf7ccd5863/asmc_grimes_gallery2.jpg)
![](https://freight.cargo.site/t/original/i/c1680937a51bd20cc07ef1e08df1b5cbc6bba5814b31097559fc42cf0b0a0895/asmc_grimes_gallery4.jpg)
![](https://freight.cargo.site/t/original/i/c6293d9a50f3debfc3ff016f5fa6de9b000ba1d46865d60c2ded26fe100926d9/asmc_grimes_gallery3.jpg)
The message, casting, and visual approach of the campaign continues to expand the definition of performance activewear, and breaks new ground on what it can mean to be active.
![](https://freight.cargo.site/t/original/i/c7456706234a4ae3e8344806c2551610ce287bce9f9e69518bfe5af3f5d64a63/asmc_grimes_spread.jpg)