Stella McCartney x Adidas represents sustainable fashion meets sportswear — empowering people who are active in mind, body, and planet to move with purpose from the studio to street, court to club and beyond.

Hey World! is a rallying cry for consciousness, unity, and urgent action — awareness of our impact on Earth and the power that we hold to be a force for positive planetary change.  

The campaign reveals the new brand positioning — featuring a tennis collection made entirely out of recycled plastic and renewable bio-threads.

Set in Palm Desert, where our 6 all-star athletes were congregated for the Indian Wells Grand Slam — we created a temporary earthen court in one of the windiest places on Earth, The San Gorgonio Pass.

The athletes are conveyed larger than life at Earth’s eye view, juxtaposed against a wider view revealing their presence within the vast context of the surrounding natural world.