STELLA MCCARTNEY x ADIDAS
WIMBLEDON CAMPAIGN
Stella McCartney x Adidas represents sustainable fashion meets sportswear — empowering people who are active in mind, body, and planet to move with purpose from the studio to street, court to club and beyond.
PHOTOGRAPHY — FRANCESCO NAZARDO
DP — RYAN MARIE HELFANT
POST — STUDIO RM & IMGN
FEATURING — ALEXANDER ZVEREV, CAROLINE WOZNIACKI, DOMINIC THIEM, GARBINE MUGURUZA, ANGELIQUE KERBER, STEFANOS TSITSIPAS
CREATIVE DIRECTION — DESIGN — VIDEO DIRECTION
WIMBLEDON CAMPAIGN
Stella McCartney x Adidas represents sustainable fashion meets sportswear — empowering people who are active in mind, body, and planet to move with purpose from the studio to street, court to club and beyond.
Hey World! is a rallying cry for consciousness, unity, and urgent action — awareness of our impact on Earth and the power that we hold to be a force for positive planetary change.
PHOTOGRAPHY — FRANCESCO NAZARDO
DP — RYAN MARIE HELFANT
POST — STUDIO RM & IMGN
FEATURING — ALEXANDER ZVEREV, CAROLINE WOZNIACKI, DOMINIC THIEM, GARBINE MUGURUZA, ANGELIQUE KERBER, STEFANOS TSITSIPAS
CREATIVE DIRECTION — DESIGN — VIDEO DIRECTION
![](https://freight.cargo.site/t/original/i/cb814b0ebf2f733b5900236b6337df1214233d76ee3cec90e416c477fb13be85/ASMC_WIMBLEDON19__0002__3.jpg)
![](https://freight.cargo.site/t/original/i/702be3967c7fed495f72e92a1612cf906a1668b72d37d41479459304a7625170/Screen-Shot-2020-02-16-at-7.18.27-PM.png)
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The campaign reveals the new brand positioning — featuring a tennis collection made entirely out of recycled plastic and renewable bio-threads.
Set in Palm Desert, where our 6 all-star athletes were congregated for the Indian Wells Grand Slam — we created a temporary earthen court in one of the windiest places on Earth, The San Gorgonio Pass.
![](https://freight.cargo.site/t/original/i/9260f8c47323cceb3de483aa85dbbae173a872aab041f79d048642934a9618fc/FULLSCREEN_wimb2.gif)
The athletes are conveyed larger than life at Earth’s eye view, juxtaposed against a wider view revealing their presence within the vast context of the surrounding natural world.
![](https://freight.cargo.site/t/original/i/971c3c94b9737d58210d7e3ce00e004703feac372d29db83851614a5541fddb3/wimb_2.jpg)
![](https://freight.cargo.site/t/original/i/d2dc08c57863137fc220b8baebab8bd1caf5429a217ecc286c22de08e0dd037d/ASMC_WIMBLEDON19__0005_DOMINIC.jpg)
![](https://freight.cargo.site/t/original/i/ab26ce569b8d28e729f017c61e7c5a8833e266dc653bde58adb697fb9aa3b320/Screen-Shot-2020-02-16-at-7.49.45-PM.png)
![](https://freight.cargo.site/t/original/i/c629bd79cbf45a6de0d005ec1d203d146c0fe7c2674f25cff49b5c637cb5bd07/Screen-Shot-2020-02-16-at-7.46.10-PM.png)
![](https://freight.cargo.site/t/original/i/a9ab583290c32767dd8b3f1fa7fc3b75564ed7fefbfb04a68732d235e8c145e2/wimb_3.jpg)
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![](https://freight.cargo.site/t/original/i/ef6d030cb5b870d894c760b0b377f08009bdf9f09156c12491720d3141c13978/r2_slider_test_0055_Layer-Comp-47.jpg)